BARQUE was conceived to reinvigorate the menswear genre, offering an original, "modern interpretation of classics".  The collection was designed for people who have grown tired of predictable American classic menswear and are looking to update their conventional wardrobe to something that is new and fresh.  BARQUE offers trend-conscious and global lifestyle without having to spend a fortune or stray too far from the customer's comfort zone.

The inspiration behind the name BARQUE comes from the word BARK, the outer surface of the tree. The name was chosen because the founder, Gilbert Chen, sees clothing as the BARK of humanity. Substituting K with QUE is meant to represent the global spirit that the brand embodies.  After the brand was founded, he has also realized that BARQUE was the French word meaning "Boat". Coincidentally, brand somehow has evolved over the years to have a nautical sensibility as well.